A complete sleep improvement webshop built with WooCommerce — from product design and branding strategy to interactive Figma prototypes and a full marketing plan.
Sleep deprivation has become far too normalised. People trade rest for productivity, screens, and late nights — and quietly pay the price. Goodnight focuses on busy, health-conscious people who want to take their sleep seriously again.
The project builds a complete sleep improvement webshop around three products, supported by branding, a marketing plan, and a working prototype.
Research focused on sleep behaviour and sleep deprivation in the Netherlands — how many people are affected, what causes it, and what solutions already exist on the market.
A full marketing foundation was built around the Goodnight brand — from positioning to communication tools.
Three products form the Goodnight range — designed to track, display, and improve sleep.
A wearable tracker that monitors sleep cycles, heart rate, and movement through the night.
A bedside receiver that visualises sleep data in real time and wakes you gently.
A smart diffuser that releases calming scents to help you fall asleep naturally.
The full WooCommerce webshop experience was rebuilt as an interactive Figma prototype — product pages, cart flow, and brand storytelling.
A companion app prototype connects the products to the user’s phone — tracking progress, setting routines, and offering sleep coaching.
The campaign extended beyond digital into outdoor advertising and radio — placing Goodnight where tired people actually are.
A short film bringing the full Goodnight concept together — brand, products, and story.