Choosing a service as a subscription — a flexible dog services concept with brand identity, logo evolution, and a working prototype.
De Blafbus turns scattered dog services into one flexible subscription. Owners pay a monthly fee and get access to training, walks, and optional grooming — booked on their own schedule.
The model rewards loyal customers while keeping the service feel personal and approachable.
The Blafbus identity went through five iterations — moving from a literal bus-and-dog illustration toward a cleaner, more memorable mark.
The palette balances trust, friendliness, and energy — built around three core colours.
Four key USPs define the Blafbus subscription model.
Book walks and training whenever it suits you — no fixed slots.
Choose group classes for socialising or one-on-one sessions.
Add grooming as an extra whenever your dog needs a refresh.
A capped number of members keeps quality high and personal.
The full Blafbus service flow — onboarding, subscription tiers, booking, and account — designed as an interactive Figma prototype.