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M4 · E-learning

E-learning to Sell — Kittylingo

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A cat language learning app concept designed for 18–35 year olds — combining playful illustration, motion, and clean UI to make language learning genuinely fun.

Kittylingo app
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Kittylingo

Kittylingo is a language course built for 18–35 year olds who grew up online. Traditional courses feel rigid and academic — Kittylingo speaks the language of memes, music, and games instead.

Four pillars shape the experience and make the course feel nothing like school.

Early user testing showed teachers were sceptical — the playful tone felt too informal for “real” learning. But the target audience responded overwhelmingly positively, proving the concept resonated with the people it was actually designed for.
🎼
Music

Learn vocabulary through songs and catchy hooks that stick.

😂
Humor

Meme-driven lessons that make mistakes part of the fun.

🎮
Games

Bite-sized challenges that turn practice into play.

🌏
Culture

Context-rich content rooted in real places and people.

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Research

Research compared Kittylingo against the existing language app market — benchmarking against Duolingo and surveying the top 50 free and paid apps in the category.

9/50
Free apps are language apps
Top 50 free · App Store
10/50
Paid apps are language apps
Top 50 paid · App Store
Kittylingo screen 1
Kittylingo screen 2
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Interactive Prototype

The Kittylingo app flow — onboarding, lessons, games, and progress — built as a fully interactive Figma prototype.

Figma Prototype
Tags E-learning Kittylingo M4 Taal